It's 2012. A new year, and a new Flubit.
Over the past year we realised that our 'group buying' model just wasn't feasible to scale to millions of people, without significant costs and marketing.
However at the end of last year, we did notice that the "demand-driven" part of the business was really working. So we've decided to shut the website down, and start redoing it.
We're going to use our learnings to launch a brand new Flubit, it's going to be demand-driven still, but focus on you as the user only, no more groups.
Our principle investor has decided to give us some extra money (and thus runway) to allow us to explore this new idea.
Here's to the future, we plan to launch in September 2012, 9 months from now.